Wednesday, August 20, 2008

The Abandoned Points

XL has an on going point reward program, the more people call the more points they get and they can trade the points for tokens to win some big prizes. Problem is there are still many people who has points but ignores them. Dicuekinsayang.com (dontignore.com) was created. The microsite tells a story of numerous points being abandoned by its owner. The little points are making mess and troubles around the house. Users can choose different sections of the house and see different points creating different troubles. The users can also click on the points and different things will happen.

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